,,, JOURNAL WEEK 5

                                 

     

       This was the last week for journal. I began more understood some part of business. Importantly, I could did my blog especially, created design and found the data of my brand more. Then, Aj,Gob told about product strategy including product management and product component. I think it wasn’t difficult because I used to studied principle of management and marketing before. I think so.  I think my brand is one of international brand. I believe that nobody don’t know Coca Cola brand because it is a maximum brand value.

      However, I was still worried about information of my brand and I was not sure whether I can find a good information. I could not be a good brand manager because it’s very popular and global brand but I will try to do my best. Moreover, Aj.Gob let us prepare a role play on job interview in group of seven. She guided us how to question others as an interviewer and how to discuss about 
qualification. In my group (seven devas) selected to enrol a housekeeper of embassy. I was an interviewee. I’m very excited. Importantly, we will work together and we will try to do it better.

   

         On Thursday, I and my classmate show a performance both interviewer and interviewee. I think everyone intended to show more and did it better. Although, I forget some word in my script but it isn’t a problem. The show must go on!! Finally, our job finished very well. My classmates were impressed with the role play. I’m very fun and happy. I have to said that thanks a lot Aj.Gob that made me have be great experience.

,,, JOURNAL WEEK 4

      

        This was the fourth week. Aj. Gob told about points of blog evaluation (50%). There were three parts of points. The first point is blog such as content 10%, language use 12% and design & style 8%. The second point is journal 10%. The last point is presentation 10%. I ‘m so serious and worried about my blog. I try to learn about create design on the blog from my friend. . It is very difficult for me. There were many sections that I have to learn, read and search about all of data of my brand such as company background, product strategy (target market, positioning and branding ) and promotion strategy. I need to rewrite and reflection by my own word. Importantly, I don’t forgot that have to follow other blogs at least 10 blogs and comment about design, style, language and feeling before August 8 ^th  .

         The teacher had warm up activity about product strategy by look at the company vdo and answer that what are the brand name, target group and product positioning. I think Aj.Gob want to practice us about analysis product positioning.  In my opinion, Aj.Gob is very kind and she understand us that we have a lots of homework. I love my teacher too much. Importantly, Aj.Gob explained all of the topics clearly. I likes to do exercise and activity because it’s very fun and gave a lots of knowledge for me. My classmates had participate in all of activities. It made this class wasn’t boring. Moreover, I’m very  fun and happy every time that I have studied in this class.

        

,,, JOURNAL WEEK 3

         

       This week , Aj.Gob explained about What is journaling? Everyone have to summarize or reflect about classroom activities by own word. I think it is difficult no less than create a design on my blog but I will try my best. The teacher said that she didn’t care about grammartical. Ohh!! It was really great to hear this word. I’m very glad because my grammar is very poor. Then, Aj.Gob tough about Maslow’s Hierarchy of Needs. ( Motivation Maslow’s )

  I think the most brand are belonging , ego-status and self- actualization because the most people buy feeling of being sexy, beauty, trendy and luxury. So producer overlook basic needs stage. Next, Aj.Gob told about product positioning. It is one of the main topics (4p’s) that is very important. We need to selling point of the brand or product. It need to have brand value such as fun, excitement, first class, prestige or sexy in order to made consumer more easily remember a product. My brand focus on fresh, fun and energies. After that the teacher had activity about what are the successful FACTORS of Victoria’s Secret? And what do I learn from VS? I have to write my reflection on Victoria’s Secret and post it on my blog before June /30^th.

      

    
  However, I’m so serious because I don’t know that I can do it well or not but I will try to do my best. In my opinion, Victoria’s Secret is one of the most famous brand is successful marketing strategies . Importantly, it is a good example of international brand that we should learn about other strategies. Finally, I think I get all of themes. It is very interesting and it will be great experience for me . It is a funny day!!!

  

My reflection on Victoria’s Secret

       

         After I saw Victoria’s Secret fashion show 2010 – 2011, I feel that it is very fantastic and be excited fashion show. I’m impressed about design and style. It show a unique and clearly product positioning of brand by focus on sexy and luxurious . Every model has a good looking and so hot and sexy. I would like to have a perfect shape in order to wear underwear of Victoria’s Secret.

       When I read an article of Victoria’s Secret, it made me known about strategies that made global brand. In the past, Victoria’s Secret was the same of product in style, fit and price with national brands but after they improved and developed style and design which made different product. It made Victoria’s underwear was very popular from customers especially, women. It made Victoria’s Secret had the greatest brand royalty and made a lot income for Victoria’s Secret. Moreover they made service through  “ www.Victorias Secret .com”. There were fashion show, catalogue photo and e-mail. I think it’s very easy and convince. They create international brand by there are many language on website in order that the customer from around the world can choose and order to purchase a product. I think it’s very good idea because website has low cost than the other advertises. So it made successful marketing strategies and became a leader in online innovation.

,,,JOURNAL WEEK 1

         On Tuesday, this was the first week of ENG – 380 ( English for International Trade )  but my teacher don’t teach in the first class. My friends and me get a course syllabus at Aj.Gob room.

        On Thursday, we made a pre-test. It is basic knowledge of business. I’m not prepared oneself for the pre-test but I used to study Principle of Marketing.

        First time, I would like to studied this course because there is content link to my minor subject is International Business Management. I think this course will support better my minor subject.

         Moreover, I’m very glad that teacher is  Aj. Gob. I think she is so kind and different teaching style. Although, I’ll seriously worry about blog because I’ve never made a blog before and I don’t like writing and so bad grammar but I’ll better try to do it.

,,, JOURNAL WEEK 2

    

         The second class, Aj.Gob told about Tips for success in this course such discipline and hard working. It never kills us. I hope so. All of students selected our brands. My brand is Coca Cola because it is most global brand. Then, Aj.Gob told about business basic and the terms of business such as exchange, profits and marketing. After that we did activity by the member of group checked products brands and non brands and presented that how many brands? And why you selected to bought brands or non brands?

            

    On Thursday, this class started by lecture about key parties and business stake holders. It made me knew that satisfaction of consumer was very important thing for marketer because it’ll become brand royalty which will spread the world. Then, Aj. Gob asked to everyone that “What are Really in women’s bags?” The our group shared opinion and presented about this question. In fact, we bought product or brand because EMOTION more than PHYSICAL.

             In my opinion, I felt that I became marketer and there is own brand. I  want to join every activities. Each activities  gave a lot of knowledge for me especially, Aj. Gob explained so clear the matter made me understood every theme of business. I’m very happy and fun with this class. Thanks a lot Aj.Gob that made me had good opportunity and experience .