Product Strategy

Product strategy : Logo

    The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric typeface Evener (or a customized version of it)

  

Product strategy : Product lines
                                                

                                                Coca-Cola zero

                                               
                                                        

                               Coa-Cola Zero Caffeine Free            

                                                   

                      
                                       Coca-Cola Cherry Zero

                                               

              

                                            Coca-Cola Vanilla Zero

      The Coca-Cola Company has introduced other cola drinks under the Coke brand name. The most common of these is Coca-Cola zero, with others including Caffeine-Free Coca-Cola, Coca-Cola Cherry, Coca-Cola Zero, and Coca-Cola Vanilla.



Product strategy : Target groups

      Our company objectives about Zero are to sell and introduce this new product to the young people.

     Therefore, the Main target group of Coca-Cola zero is 18-29 years, which focused on young male adults. But Zero also gets a lot of sales from men 35 years or older, who take care of their bodies.

     Men are 55 percent of Coke Zero's drinkers. It has stronger but 45 percent of total sales is racked up by female drinkers, although the drink exclusively targets men.



Product strategy :  Branding

          

                        What is a significant branding strategy?




                                                      

        Coke Zero emphasis being placed on its bold taste and zero sugar content. We were tasked with bringing the global brand strategy for Zero to life, by creating an identity that conveyed Zero’s personality and brand values.

      This involved creating a unique, consistent brand identity platform and design framework that covered everything from master logo, type, color palette to iconography and layout. The implementation of the new Zero identity enabled visibility of the brand to evolve quickly across global markets.

       Moreover, the early days of the brand, Coca-Cola linked Coke Zero to some of its biggest marketing events and made Coca-Cola Zero rise to the top of the beverage chain shows enormous potential. Importantly, Coke Zero in black , classy packaging to stress that there was nothing girlie about this beverage. The slamming success down under made it easy for the brand to decide on how to launch the product. 

Product strategy :  Positioning

Real Coca-Cola taste with Zero calories offers new option for
 COLA   LOVERS .

    

        The positioning of the brand is the YOUNG MEN  who take care of their bodies and themselves but who do not want to deprive themselves of pleasure.

       Importantly, Coke Zero created a message that it delivered "real Coke taste, zero calories ." So the concept of Coke Zero is the taste of Coca Cola but with no sugar or calories.

      Moreover, it needed to taste a lot like regular Coke, and its packaging needed to evoke a subconscious masculinity. (Black -- good white -- bad,)

     
      The Coca-Cola company make sure that young adults wanted – real Coca-Cola taste, zero calories and a new brand they can call their own because young people today do not want to compromise on flavor or calories and we think Coca-Cola Zero’s taste and personality will appeal to them. Exactly, Coca-Cola Zero’s personality will be different than any of our other brands, and our marketing will reflect that with some fresh ideas we haven’t tried before. I believe that Coca-Cola Zero could be enjoyed out in the open. 

      Finally, “THE  REAL TASTE” has always stood for a ”REAL”

 COLA DRINK with authenticity . The identity has been built by a decade with consistent values and differentiated elements. Many competitors have aim at cokes but the brand continues to command a number one position global in ranking of brand equity.

                                


                                     

Product strategy :   The Key successful factors of coca cola zero.

                           Key successful factors of coca cola zero.

                              Coke Zero is no zero, it's a big hit.

                             


                                                     "Zero being Hero"

          

      As consumers move away from soda and toward more healthful premium beverages . Coke has had surprising success with Coke Zero, a zero-calorie version of Coke which apparently tastes less like poison than regular Diet Coke. According to Coca Cola Chairman and CEO E. Neville Is dell, the initial success of Coke zero makes it Coke's most successful new product launch in 20 years.

    
      As a young consumer, I believe that Coke Zero's success is largely a function of slick marketing campaign. They've actually managed to make diet soda cool. The slick ad campaign, which included slick, in addition to funny ads that invited readers to sign up for a class-action lawsuit suing Coke Zero for tasting too much like regular Coke.

    
       As beverages from companies like Jones Soda gain in popularity and cache, the traditional soft drink companies will need to revitalize their images. Coke has done just that with Coke Zero and they will probably continue to experience success.

   
       In addition, this is a key main that Zero would be a success, it needed black packaging AND better commercials that focus on the taste.

   
                                                         

          For me, I've been a fan since the beginning, and am just GRATEFUL to have a diet soda that actually tastes GOOD. I probably drink two to three times the amount of Zero that I used to drink of diet Coke, just because it tastes so much better.