Promotion Strategy

The KEY Promotion Strategies Of Coca Cola Zero.

   

                                                                   Getting shelves

         They get or purchase shelves in big departmental stores and display their products in that shelves style which show their product more love and more attractive for the consumers.

                                                                   Sale promotion

          Coca Cola company also do sponsorships with different college and school’s cafes and sponsors their sports events and other extra curriculum activities for getting market share.

 

What make Coca Cola Zero Successful or Failed?

                                          Successful Advertising Campaign 

                                                                  No Coke, No Game

          Hot chicks, fast cars and football: Coke Zero proves once more it’s a drink for men.

         The story of the game is simple: A cool young guy wants to see the football game, but all tickets were sold out and his TV broke down. While finding consolation in a Coke Zero, three sexy women appear in muscle cars. They tell him that if he conquers four challenges, he will get to watch the game from a perfect spot, with his friends, the three women and of course a cold Coke Zero.

         More recently, Coke Zero made a game, called Rooftop Racer, around NASCAR. The purpose is to keep your bottle of Coke in balance on the roof of famous driver Elliott Sadler’s car.

  I think it is a good idea that they create these games in order to appeal the target group by focus on the young man who love football and racing.


 

Football as it should be

      For more than 70 years, Coca Cola has a heritage in football. But now, Coca Cola Zero, also called the “Bloke Coke”, is to unveil the most exciting football promotion, with in the spotlight, the famous football player Wayne Rooney.

      Football fans need to look out for special packs of Coke Zero combined with a code and enter it online or via SMS. Afterwards you know immediately if you and your club have won the sum of £25,000. There are also many other prices up for grabs. The winner will be crowned 2008's ‘Coke Zero Street Striker’ and will also get the chance to meet Wayne Rooney.

 

         I think Wayne Rooney is a superstar of football’s world. In addition, the most man who is target group of Coke Zero like him including me too. In my opinion, they select Wayne Rooney in order to be presenter because he is opinion leader or model for fans football.

         However, I strongly believe that customers especially, fan’s Wayne Rooney really bought Coke Zero.

Coke zero beach

      

       Coca Cola tried for months to launch the new Coke Zero on the Belgian Market. After trying every traditional way of promoting a product, without success, they settle to go for the virtual system.

      You must chat up the beautiful Amina (notorious from the famous television soap Temptation Island) into your bed. This by giving her the correct answers to all her questions. Beside getting a place in Aminas bed, you can also win a ticket for a day on the Coke Zero beach, with even more sexy babes.

      This way of promoting a product isn’t much original but flirting with an exotic woman is a game for every man.

        I think it is very interesting campaign for the man because they can spend your time at the Coke beach and be filled with sexy girls. It is the real desire of every man. I strongly believe that it will appeal attentiveness too much.

                                  

                                     Failed Advertising Campaign

MAX TASTE – ZERO HYPE

       

       We gave up hope: White flags will never appear in the war between Pepsi and Coke.

      Recently Coca Cola released their new soft drink on the market, “Coke Zero”, followed by a huge and omnipresent marketing campaign. Coca Cola’s goal was to reach young male consumers, who refuse to drink Diet coke because of its feminine image.

       But Pepsi has cleverly countered all the buzz about Coke Zero. Not only is Pepsi releasing a new advertising campaign in the UK that will focus on media coverage, they also have started a very witty campaign with the slogan “Max Taste, Zero Hype”, mocking the “Zero” name.

        Seeing that the sales of Coke Zero aren't what they're supposed to be and given that Pepsi Max continues to dominate the specific market, it seems that Pepsi with its advertisements outsmartke Zero's overkill and brute campaigns.

          I think Pepsi is awesome competitor for Coke. So, they must create everything especially, advertisement which is very important better than Pepsi and need to beware about the color of  product especially, WHITE color should not greatly use with Coke Zero.

(TASTELESS ?) ADVERTASTING

         As far as advertising goes, the public has grown used to some bizarre and extraordinary campaigns by a lot of well known brands. Recently Coca Cola Zero, possibly the biggest brand in the world, has launched the most outlandish campaign of the year.

        In four cities in Brazil the local piercing shops offered to pierce your tongue with a free Coke Zero tongue stud. In exchange for this piece of jewellery, your pierced tongue would be photographed and put online.

       Even though this campaign, called “advertasting’ , wasn’t the biggest success for Coke Zero, it gained a lot of publicity and thus name awareness.
        I think this campaign isn’t interesting because the message use to communicate to consumers doesn’t clear. From this reason make this campaign is fail.