Coca-Cola, often referred to as Coke (generic trademark), is a carbonated beverage that is available in stores, restaurants, and vending machines across the world. Invented in Atlanta, Georgia, by Doctor John Pemberton, a pharmacist, in 1886, it has become as one of the global market leaders in the beverage industry. However, Pemberton died in 1888, without realizing the success of his product.
The beverage has easily captured the local market by focusing on the different local cultures and backgrounds and easily associated it with their happiness. The motto was to benefit and refresh everyone it touches, so that people include the drink in their happiness.
The beverage has easily captured the local market by focusing on the different local cultures and backgrounds and easily associated it with their happiness. The motto was to benefit and refresh everyone it touches, so that people include the drink in their happiness.
The aggressive marketing of Coca Cola by Candler made it as one of the most popular drinks of America.
In 1969, it replaced the popular ‘Things Go Better with Coke’ campaign, with the slogan ‘It's the Real Thing’.
On January 18, 1971, the song "I'd Like to Buy The World a Coke" was broadcasted on Radio. The song continued to be popular for the next 30 years and remained as one of the best commercials of all time.
It was on April 23, 1985 that the ‘New Coke’ formula was released. However, owing to the nostalgia associated with the previous drink, the company had to return to the old formula under the name Coca-Cola Classic on July 10, 1985.
On February 7, 2005, the Coca-Cola Company announced ‘Diet Coke’ for its health conscious consumers, proclaiming that it will give less calories to its consumers, as it was sweetened with the artificial sweetener sucralose (a zero calorie sugar substitute).
In 2005, a new diet product was launched, Coca-Cola Zero, that was sweetened partly with a blend of aspartame and acesulfame potassium.
Since then, coke has been producing different beverages under its brand name, like Caffeine-Free Coca-Cola, Coca-Cola Raspberry, Coca-Cola Citra, Coca-Cola Black Cherry Vanilla etc. The drink, today, is devoured at the rate of more than 1 billion drinks per day.
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http://lifestyle.iloveindia.com/lounge/history-of-coca-cola-1734.html
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