Rationale

                                                         Why this brand?

        

          Coca Cola is one of the most famous brand of business world. They created greatest everything for the product until Coca Cola has been successful and become the global brand. I think that to be the most famous brand is not easy. But, Coke could grow up so fast.  However, Coca Cola is very big brand , it’s too hard work for me. Thus, I select to focus on Coke Zero.

         

       There are many reasons that I choose this brand. Firstly, I would like to know about other strategies that make Coke Zero is success or fail. It’s very interesting. Secondly, I always drink Coca Cola. I think it‘s very delicious soda especially, Coke Zero. I like it so much because it is a sugar-free, zero calories soft drink. Importantly, it doesn’t make me fat. Lastly, I love Nichkhun who is presenter of Coke Zero. I think he is very handsome and smart. Moreover, he has appropriate property with positioning of the product. I strongly believe that Coke is the drinking in their happiness and it will become one of your favorite soft drink like me.