My reflection on Victoria’s Secret

       

         After I saw Victoria’s Secret fashion show 2010 – 2011, I feel that it is very fantastic and be excited fashion show. I’m impressed about design and style. It show a unique and clearly product positioning of brand by focus on sexy and luxurious . Every model has a good looking and so hot and sexy. I would like to have a perfect shape in order to wear underwear of Victoria’s Secret.

       When I read an article of Victoria’s Secret, it made me known about strategies that made global brand. In the past, Victoria’s Secret was the same of product in style, fit and price with national brands but after they improved and developed style and design which made different product. It made Victoria’s underwear was very popular from customers especially, women. It made Victoria’s Secret had the greatest brand royalty and made a lot income for Victoria’s Secret. Moreover they made service through  “ www.Victorias Secret .com”. There were fashion show, catalogue photo and e-mail. I think it’s very easy and convince. They create international brand by there are many language on website in order that the customer from around the world can choose and order to purchase a product. I think it’s very good idea because website has low cost than the other advertises. So it made successful marketing strategies and became a leader in online innovation.

,,,JOURNAL WEEK 1

         On Tuesday, this was the first week of ENG – 380 ( English for International Trade )  but my teacher don’t teach in the first class. My friends and me get a course syllabus at Aj.Gob room.

        On Thursday, we made a pre-test. It is basic knowledge of business. I’m not prepared oneself for the pre-test but I used to study Principle of Marketing.

        First time, I would like to studied this course because there is content link to my minor subject is International Business Management. I think this course will support better my minor subject.

         Moreover, I’m very glad that teacher is  Aj. Gob. I think she is so kind and different teaching style. Although, I’ll seriously worry about blog because I’ve never made a blog before and I don’t like writing and so bad grammar but I’ll better try to do it.

,,, JOURNAL WEEK 2

    

         The second class, Aj.Gob told about Tips for success in this course such discipline and hard working. It never kills us. I hope so. All of students selected our brands. My brand is Coca Cola because it is most global brand. Then, Aj.Gob told about business basic and the terms of business such as exchange, profits and marketing. After that we did activity by the member of group checked products brands and non brands and presented that how many brands? And why you selected to bought brands or non brands?

            

    On Thursday, this class started by lecture about key parties and business stake holders. It made me knew that satisfaction of consumer was very important thing for marketer because it’ll become brand royalty which will spread the world. Then, Aj. Gob asked to everyone that “What are Really in women’s bags?” The our group shared opinion and presented about this question. In fact, we bought product or brand because EMOTION more than PHYSICAL.

             In my opinion, I felt that I became marketer and there is own brand. I  want to join every activities. Each activities  gave a lot of knowledge for me especially, Aj. Gob explained so clear the matter made me understood every theme of business. I’m very happy and fun with this class. Thanks a lot Aj.Gob that made me had good opportunity and experience .