My reflection on Victoria’s Secret

       

         After I saw Victoria’s Secret fashion show 2010 – 2011, I feel that it is very fantastic and be excited fashion show. I’m impressed about design and style. It show a unique and clearly product positioning of brand by focus on sexy and luxurious . Every model has a good looking and so hot and sexy. I would like to have a perfect shape in order to wear underwear of Victoria’s Secret.

       When I read an article of Victoria’s Secret, it made me known about strategies that made global brand. In the past, Victoria’s Secret was the same of product in style, fit and price with national brands but after they improved and developed style and design which made different product. It made Victoria’s underwear was very popular from customers especially, women. It made Victoria’s Secret had the greatest brand royalty and made a lot income for Victoria’s Secret. Moreover they made service through  “ www.Victorias Secret .com”. There were fashion show, catalogue photo and e-mail. I think it’s very easy and convince. They create international brand by there are many language on website in order that the customer from around the world can choose and order to purchase a product. I think it’s very good idea because website has low cost than the other advertises. So it made successful marketing strategies and became a leader in online innovation.